Private GardenTM articles, bylines and press mentions.
Did Publishers Lose the Battle Against FB & Google?
Nicolas Jaimes explores the overwhelming power of the duopoly, and how there is still a ray of hope for publishers trying to claw back some market share. Read more
The Ad Industry Post-Chrome Adblock
Chief Product Officer Romain Job explores the Chrome ad filter rollout as well as alternatives for publishers who desire to break free from the duopoly.Read more
Publishers' Path Leads To Private Garden
This article by CMO Michael Nevins was originally published as an Op-Ed in Media Post. Learn how an activation of first party data helps publishers create their own "private gardens".Read more
Thriving Outside of the Walled Gardens
In this interview, CMO Michael Nevins delves deeply into the concept behind "private gardens", speaking directly to publishers and explaining the benefit of first party data activation and the creation of an exclusive marketplace.Read more
Private Gardens And Other Potential Hedges Against Data Leakage
In this byline first published in Ad Exchanger, Joseph Lospalluto, EVP, Americas, discusses how publishers can eliminate the risks of data leakage.Read more
Treat the underlying causes of marketplace inefficiency
In this byline originally published in The Drum, CMO Michael Nevins, explains why the Chrome Ad Filter is not a long-lasting solution to the quality issues that plague the industry today.Read more