Private GardenTM Thought Leadership

Private GardenTM articles, bylines and press mentions.

Did Publishers Lose the Battle Against FB & Google?

Nicolas Jaimes explores the overwhelming power of the  duopoly, and how there is still a ray of hope for publishers trying to claw back some market share. 
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The Ad Industry Post-Chrome Adblock

Chief Product Officer Romain Job explores the Chrome ad filter rollout as well as alternatives for publishers who desire to break free from the duopoly.
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Publishers' Path Leads To Private Garden

This article by CMO Michael Nevins was originally published as an Op-Ed in Media Post. Learn how an activation of first party data helps publishers create their own "private gardens".
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Thriving Outside of the Walled Gardens

In this interview, CMO Michael Nevins delves deeply into the concept behind "private gardens", speaking directly to publishers and explaining the benefit of first party data activation and the creation of an exclusive marketplace.
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Private Gardens And Other Potential Hedges Against Data Leakage

In this byline first published in Ad Exchanger, Joseph Lospalluto, EVP, Americas, discusses how publishers can eliminate the risks of data leakage.
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Treat the underlying causes of marketplace inefficiency

In this byline originally published in The Drum, CMO Michael Nevins, explains why the Chrome Ad Filter is not a long-lasting solution to the quality issues that plague the industry today.
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